SN - Head of Performance Marketing - Jumia (full time)

Description du poste

Responsabilités

• Set up and lead the routine monitoring of critical KPIs: new customers, CIR, traffic, conversion rates, customer acquisition cost (CAC), and GMV per channel.
• Detect deviations from targets, identify underlying root causes, and trigger corrective action plans with channel owners.
• Produce and present daily, weekly, and monthly performance reporting, including clear executive summaries outlining observations, drivers, and recommendations for the CMO and leadership.
• Build and maintain real-time marketing performance dashboards in collaboration with the BI team.
• Validate monthly digital marketing targets, define KPIs, recommend budget allocation based on channel profitability, and drive the execution plan in PMO mode.
• Steer marketing and cross-functional projects by tracking scope, milestones, deliverables, risks, budgets, and post-closure retrospectives to share key learnings.
• Lead priority growth initiatives across customer retention, reactivation, mobile app adoption, and purchase frequency using hypothesis-driven A/B testing protocols.
• Gather and deploy marketing best practices across the Jumia Group while collaborating with the Commercial team to unlock data-driven growth opportunities.
• Guide, develop, and evaluate channel owners through measurable targets, 1-on-1s, and regular performance reviews.
• Measure acquisition contribution, return on ad spend (ROAS), and cost per order across every channel and campaign against previous and YoY periods.
• Track new customer cohorts at 30, 60, and 90 days to evaluate retention, repeat purchases, and customer value.
• Segment the customer database by frequency, spend, tenure, and purchase categories to guide acquisition and CRM strategies.
• Analyze the entire purchase funnel—from visit and add-to-cart to final checkout—to identify and resolve drop-off points.
• Guarantee the accuracy of tracking and attribution tools (GA4, Adjust, pixels) while reconciling conflicting data sources.
• Evaluate the true incremental impact of marketing actions using control groups and A/B tests beyond self-reported platform metrics.
• Prepare forecasts, budgets, and targets for major commercial events (Black Friday, Anniversary, seasonal campaigns), monitor execution in real time, and deliver comparative post-mortems.
• Continuously optimize performance by reallocating budgets toward top-performing channels, scaling conclusive tests, and terminating unprofitable initiatives.
• Steer Paid Online Marketing (Paid OM) across Meta, Google Ads, TikTok, and other ad networks in coordination with Commercial, Finance, and Group teams to manage spend, CPA, and installs.
• Oversee organic and brand channels (Online)—including SEO, social media, content, affiliate marketing, and influencers—in collaboration with Tech and Communications.
• Drive CRM campaigns alongside Product, Tech, and Customer Service to expand the opt-in base and increase customer lifetime value.

Profil recherché

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 7 years of experience in performance marketing or digital marketing roles, with at least 3 years in a leadership position.
• Proven track record of managing successful multi-channel marketing campaigns.
• Strong analytical skills with experience using marketing analytics tools such as Google Analytics, Tableau, or similar.
• Excellent leadership and team management abilities.
• Strong communication and interpersonal skills.

Avantages

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders

À propos de l’entreprise

Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers. Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa. In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.